Typography is a subject we can easily forget. Words surround us and everywhere we look our attention is captured by them.
This last week I have been enlightened; never will I look at billboards in the same way again.
We have begun to explore the reasons why words of advertising catch our precious attention. Because the reason we looked at that poster for more than 2 seconds wasn't because we were deeply intrigued by the content, at least not yet, it was the way the poster looked and in particular the way the words looked.
This week, I will continue to investigate the power of font, case, space and layout.
Friday, 10 December 2010
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